Email Marketing Lesson: Privacy Policies and Email Marketing by Joan Pasay --Copyright 2005
For those of you who know me you've gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasn't?
-How you treat Email addresses that are entrusted to you (when someone subscribes to your Email newsletter list or sends you an Email message).
-How people can take back their Email addresses and get off your list (un-subscribing).
-Your mailing address and contact Email address.
Why the mailing address and contact Email address?
It is not a law or anything but it just makes sense. Your willingness to share your postal address and some way for website and email visitors to contact you says a lot about your company. It also falls in line with the Can-Spam act (US Legislation) regarding what has to be included in Email marketing messages.
*You care about customer privacy issues (which is a hot topic in the media and in conversations about business ethics).
*You are willing to go beyond the minimum requirements of your geographic location.
*It equips your website/blog for world-wide distribution, regardless of where someone is who is partaking of your website/blog/email marketing campaigns.
If you need some help, check out some privacy policies on your favorite websites. Most privacy policies are not the kind of thing you read on a Sunday afternoon while you are lounging about in your pajamas, but reading a variety of privacy policies will give you an idea of what they are all about.
About the Author
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